A subversive type foundry created for my final university project, featuring three uniquely designed typefaces and an accompanying branding/advertising package.
typeface #1
Kapoor
The first typeface began as hand-drawn sketches, which I then gently warped and sculpted in Illustrator; bending the lines into softer, more abstract forms.
Once the letters found their voice, I brought them into FontLab, where I played with creating new weights, each variation stretching and reshaping the forms a little more, like clay being molded into new personalities.
typeface #2
salted
Salted was born from a playful experiment: sprinkling salt into stenciled shapes to form letters by hand. I captured these textured designs in photographs, then brought them into Illustrator, where I refined the gritty details and adapted the forms for clean digital display.
typeface #3
mathematica
Mathematica set out to challenge the traditional idea that typefaces should favor visual harmony over mathematical precision. Instead, each letter was built on a perfectly calculated grid, geometrically flawless, even if it meant sacrificing conventional aesthetics. Here, math took the lead, beauty followed (or didn’t).
typeface #1.5
kapoor variable
Kapoor Variable was an experiment built on the original Kapoor typeface, using the full range of weights I had developed to create a dynamic variable font.
As it shifts from its lightest to heaviest form, the letter shapes stretch and distort, pushing and pulling into abstraction, turning movement itself into a design feature.