lewis
morgan
design
An innovative identity for a forward-thinking electrical repair and installation brand.
Client
JZD Electrical
Involvement
Branding
Designing green
JZD Electrical engaged me to develop a contemporary and visionary brand identity that reflects their commitment to excellence in electrical repair and sustainable green energy installations. To achieve this, I immersed myself in understanding their core values, strategic objectives, and guiding principles, ensuring the identity not only resonates with their mission but also positions them as leaders in an evolving industry.
what do jzd electrical stand for?
- Green Energy
- Friendly Customer Service
- Proffesional Standards
With this in mind, I set out to design a logo that embodies these values through a modern, clean aesthetic; projecting a brand that is friendly, approachable, and professional. The colour palette was carefully chosen to evoke themes of ecology and green energy.
The logo draws inspiration from a plug socket, symbolizing the brand’s intrinsic connection to the world of electricity. The combination mark seamlessly weaves the text elements together, creating a cohesive and dynamic visual that reinforces the brand’s identity with subtle, playful unity.
Vibrant colors thoughtfully chosen to amplify brand visibility and leave a lasting impression.
