String King
A multifaceted project encompassing brand identity, marketing collateral, and a contemporary web presence. Crafted to position the brand confidently in the modern landscape.
Rooted In >>>
The String King logo draws inspiration from the bold, expressive typography of 1960s rock culture, reimagined with a modern twist. Using a retro font, the design was refined into a more rounded and universally accessible form to reflect the brand’s approachable yet confident identity.
This project showcases how nostalgic influences can be transformed into a timeless, contemporary mark that captures both heritage and originality.
Designed for consistency
& clarity across diverse formats.
The logo was developed with versatility in mind, ensuring it retains its integrity and impact across a wide range of applications. From digital interfaces and social media to print materials.
Visually arresting colors
that enhance brand recognition.
The color palette channels the spirit of rock and roll: bold, energetic, and unapologetic. Infusing the brand with a vibrant edge that reflects its cultural roots and fearless personality.
Rocking Red
Cherry Complimentary Colour
Gold Contrast
Silver Background
A Vintage-Modern Font Duo
for Authentic Sixties Rocker Vibes
A cohesive typographic blend: Hamburger Heaven drives the main branding and headline energy, while Futura delivers a refined, modern body text that still echoes the spirit of the 1960s.
(Kumbh Sans is used in conjunction/in replacement of Futura due to licensing limitations).
